Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“When Paul Bunyan’s loggers roofed an Oregon bunkhouse with shakes, fog was so thick that they shingled forty feet into space before discovering they had passed the last rafter.”
—State of Oregon, U.S. public relief program (1935-1943)
“The United States is the only great nation whose government is operated without a budget. The fact is to be the more striking when it is considered that budgets and budget procedures are the outgrowth of democratic doctrines and have an important part in developing the modern constitutional rights.... The constitutional purpose of a budget is to make government responsive to public opinion and responsible for its acts.”
—William Howard Taft (1857–1930)
“John Eliot came to preach to the Podunks in 1657, translated the Bible into their language, but made little progress in aboriginal soul-saving. The Indians answered his pleas with: ‘No, you have taken away our lands, and now you wish to make us a race of slaves.’”
—Administration for the State of Con, U.S. public relief program. Connecticut: A Guide to Its Roads, Lore, and People (The WPA Guide to Connecticut)