Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
Read more about Public.
Famous quotes containing the word public:
“The history of the world is the record of the weakness, frailty and death of public opinion.”
—Samuel Butler (1835–1902)
“A private sin is not so prejudicial in this world, as a public indecency.”
—Miguel De Cervantes (1547–1616)
“I leave the governor’s office next week, and with it public life ... [which] has been on the whole a pleasant one. But for ten years and over my salaries have not equalled my expenses, and there has been a feeling of responsibility, a lack of independence, and a necessary neglect of my family and personal interests and comfort, which make the prospect of a change comfortable to think of.”
—Rutherford Birchard Hayes (1822–1893)