Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“On our streets it is the sight of a totally unknown face or figure which arrests the attention, rather than, as in big cities, the strangeness of occasionally seeing someone you know.”
—For the State of Vermont, U.S. public relief program (1935-1943)
“Alexander Woollcott broadcasts the story of the wife who returned a dog to the Seeing Eye with this note attached: “I am sending the dog back. My husband used to depend on me. Now he is independent, and I never know where he is.””
—For the State of New Jersey, U.S. public relief program (1935-1943)
“Compare ... the cinema with theatre. Both are dramatic arts. Theatre brings actors before a public and every night during the season they re-enact the same drama. Deep in the nature of theatre is a sense of ritual. The cinema, by contrast, transports its audience individually, singly, out of the theatre towards the unknown.”
—John Berger (b. 1926)