Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“Take example by your father, my boy, and be wery careful o’ vidders all your life, specially if they’ve kept a public house, Sammy.”
—Charles Dickens (1812–1870)
“For such will be our ruin if you, in the immensity of your public abstractions, forget the private figure, or if we in the intensity of our private emotions forget the public world. Both houses will be ruined, the public and the private, the material and the spiritual, for they are inseparably connected.”
—Virginia Woolf (1882–1941)
“Along the highway, all but lost among blatant neon lights flashing ‘Whiskey’ and ‘Dance and Dine,’ are crudely daubed warnings erected by itinerant evangelists, announcing that ‘Jesus is soon coming,’ or exhorting the traveler to ‘prepare to meet thy God.’”
—For the State of Florida, U.S. public relief program (1935-1943)