Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“The United States is the only great nation whose government is operated without a budget. The fact is to be the more striking when it is considered that budgets and budget procedures are the outgrowth of democratic doctrines and have an important part in developing the modern constitutional rights.... The constitutional purpose of a budget is to make government responsive to public opinion and responsible for its acts.”
—William Howard Taft (1857–1930)
“He believes without reservation that Kentucky is the garden spot of the world, and is ready to dispute with anyone who questions his claim. In his enthusiasm for his State he compares with the Methodist preacher whom Timothy Flint heard tell a congregation that “Heaven is a Kentucky of a place.””
—For the State of Kentucky, U.S. public relief program (1935-1943)
“People’s backyards are much more interesting than their front gardens, and houses that back on to railways are public benefactors.”
—Sir John Betjeman (1906–1984)