Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“[The public has] the habit now of invalidating opinions emanating from me by reference to my age and infirmities.”
—James Madison (1751–1836)
“In 1862 the congregation of the church forwarded the church bell to General Beauregard to be melted into cannon, “hoping that its gentle tones, that have so often called us to the House of God, may be transmuted into war’s resounding rhyme to repel the ruthless invader from the beautiful land God, in his goodness, has given us.””
—Federal Writers’ Project Of The Wor, U.S. public relief program (1935-1943)
“John Eliot came to preach to the Podunks in 1657, translated the Bible into their language, but made little progress in aboriginal soul-saving. The Indians answered his pleas with: ‘No, you have taken away our lands, and now you wish to make us a race of slaves.’”
—Administration for the State of Con, U.S. public relief program. Connecticut: A Guide to Its Roads, Lore, and People (The WPA Guide to Connecticut)