Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    The Muse is mute when public men
    Applaud a modern throne.
    William Butler Yeats (1865–1939)

    Treat the cow kindly, boys; remember she’s a lady—and a mother.
    —Federal Writers’ Project Of The Wor, U.S. public relief program (1935-1943)

    That’s where Time magazine lives ... way out there on the puzzled, masturbating edge, peering through the keyhole and selling what they see to the big wide world of chamber of commerce voyeurs who support the public prints.
    Hunter S. Thompson (b. 1939)