Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    These native villages are as unchanging as the woman in one of their stories. When she was called before a local justice he asked her age. “I have 45 years.” “But,” said the justice, “you were forty-five when you appeared before me two years ago.” “Señor Judge,” she replied proudly, drawing herself to her full height, “I am not of those who are one thing today and another tomorrow!”
    State of New Mexico, U.S. public relief program (1935-1943)

    Clay answered the petition by declaring that while he looked on the institution of slavery as an evil, it was ‘nothing in comparison with the far greater evil which would inevitably flow from a sudden and indiscriminate emancipation.’
    State of Indiana, U.S. public relief program (1935-1943)

    I cannot trust myself to put in words what I feel at this time. Every kind thought that is in your minds and every good wish that is in your hearts for me finds its responsive wish and thought in my mind and heart for each of you. I love this city. It has been my own cherished home. Twice before I have left it to discharge public duties and returned to it with gladness, as I hope to do again.
    Benjamin Harrison (1833–1901)