Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“Mass ought to be in Latin, unless you cd. do it in Greek or Chinese. In fact, any abracadabra that no bloody member of the public or half-educated ape of a clargimint cd. think he understood.”
—Ezra Pound (1885–1972)
“The square dance fiddler’s first concern is to carry a tune, but he must carry it loud enough to be heard over the noise of stamping feet, the cries of the “caller,” and the shouts of the dancers. When he fiddles, he “fiddles all over”; feet, hands, knees, head, and eyes are all busy.”
—State of Oklahoma, U.S. public relief program (1935-1943)
“Now the birth of Jesus the Messiah took place in this way. When his mother Mary had been engaged to Joseph, but before they lived together, she was found to be with child from the Holy Spirit. Her husband Joseph, being a righteous man and unwilling to expose her to public disgrace, planned to dismiss her quietly.”
—Bible: New Testament, Matthew 1:18,19.