Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“What do we, as a nation, care about books? How much do you think we spend altogether on our libraries, public or private, as compared with what we spend on our horses?”
—John Ruskin (1819–1900)
“The last public hanging in the State took place in 1835 on Prince Hill.... On the fatal day, the victim, a man named Watkins, peering through the iron bars of his cell, and seeing the townfolk scurrying to the place of execution, is said to have remarked, ‘Why is everyone running? Nothing can happen until I get there.’”
—Administration for the State of Con, U.S. public relief program (1935-1943)
“... the Wall became a magnet for citizens of every generation, class, race, and relationship to the war perhaps because it is the only great public monument that allows the anesthetized holes in the heart to fill with a truly national grief.”
—Adrienne Rich (b. 1929)