Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“Well of all things in the world, I don’t suppose anything can be so dreadful as a public wedding—my stars!—I should never be able to support it!”
—Frances Burney (1752–1840)
“It is said that a carpenter building a summer hotel here ... declared that one very clear day he picked out a ship coming into Portland Harbor and could distinctly see that its cargo was West Indian rum. A county historian avers that it was probably an optical delusion, the result of looking so often through a glass in common use in those days.”
—For the State of New Hampshire, U.S. public relief program (1935-1943)
“The story is told of a man who, seeing one of the thoroughbred stables for the first time, suddenly removed his hat and said in awed tones, “My Lord! The cathedral of the horse.””
—For the State of Kentucky, U.S. public relief program (1935-1943)