Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“The faceless head lay still. I could not run
Or walk, but stood. Alone in the public clearing
This private thing was owned by all the town,
Though never claimed by us within my hearing.”
—Allen Tate (1899–1979)
“A sceptic finds Dallas absurd. A cynic thinks the public doesn’t.”
—Clive James (b. 1939)
“Success and failure on the public level never mattered much to me, in fact I feel more at home with the latter, having breathed deep of its vivifying air all my writing life up to the last couple of years.”
—Samuel Beckett (1906–1989)