Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“To the cry of “follow Mormons and prairie dogs and find good land,” Civil War veterans flocked into Nebraska, joining a vast stampede of unemployed workers, tenant farmers, and European immigrants.”
—For the State of Nebraska, U.S. public relief program (1935-1943)
“In the planning and designing of new communities, housing projects, and urban renewal, the planners both public and private, need to give explicit consideration to the kind of world that is being created for the children who will be growing up in these settings. Particular attention should be given to the opportunities which the environment presents or precludes for involvement of children with persons both older and younger than themselves.”
—Urie Bronfenbrenner (b. 1917)
“[T]he Congregational minister in a neighboring town definitely stated that ‘the same spirit which drove the herd of swine into the sea drove the Baptists into the water, and that they were hurried along by the devil until the rite was performed.’”
—For the State of Vermont, U.S. public relief program (1935-1943)