Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“It is a besetting vice of democracies to substitute public opinion for law. This is the usual form in which masses of men exhibit their tyranny.”
—James Fenimore Cooper (1789–1851)
“That the public can grow accustomed to any face is proved by the increasing prevalence of Keith’s ruined physiognomy on TV documentaries and chat shows, as familiar and homely a horror as Grandpa in The Munsters.”
—Philip Norman, British author, journalist. The Life and Good Times of the Rolling Stones, introduction (1989)
“Take example by your father, my boy, and be wery careful o’ vidders all your life, specially if they’ve kept a public house, Sammy.”
—Charles Dickens (1812–1870)