Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    “A private sin is not so prejudicial in this world, as a public indecency.”
    —Miguel De Cervantes (1547–1616)

    “To motorists bound to or from the Jersey shore, Perth Amboy consists of five traffic lights that sometimes tie up week-end traffic for miles. While cars creep along or come to a prolonged halt, drivers lean out to discuss with each other this red menace to freedom of the road.”
    —For the State of New Jersey, U.S. public relief program (1935-1943)

    “The first man to discover Chinook salmon in the Columbia, caught 264 in a day and carried them across the river by walking on the backs of other fish. His greatest feat, however, was learning the Chinook jargon in 15 minutes from listening to salmon talk.”
    —State of Oregon, U.S. public relief program (1935-1943)