Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    Deacon King was tried for violating the Sabbath, and so hot was the debate that it was referred to the church council, which ultimately decided, after long and grave debate, that the deacon had committed a ‘work of necessity and mercy.’
    —For the State of Massachusetts, U.S. public relief program (1935-1943)

    A ‘spasm band’ is a miscellaneous collection of a soap box, tin cans, pan tops, nails, drumsticks, and little Negro boys. When mixed in the proper proportions this results in the wildest shuffle dancing, accompanied by a bumping rhythm.
    —For the City of New Orleans, U.S. public relief program (1935-1943)

    Bath twice a day to be really clean, once a day to be passably clean, once a week to avoid being a public menace.
    Anthony Burgess (b. 1917)