Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
Read more about Public.
Famous quotes containing the word public:
“Public opinion contains all kinds of falsity and truth, but it takes a great man to find the truth in it. The great man of the age is the one who can put into words the will of his age, tell his age what its will is, and accomplish it. What he does is the heart and the essence of his age, he actualizes his age. The man who lacks sense enough to despise public opinion expressed in gossip will never do anything great.”
—Georg Wilhelm Friedrich Hegel (1770–1831)
“For public opinion does not admit that lofty rapturous laughter is worthy to stand beside lofty lyrical emotion and that there is all the difference in the world between it and the antics of a clown at a fair.”
—Nikolai Vasilyevich Gogol (1809–1852)
“He who doesn’t know how to be a servant should never be allowed to be a master; the interests of public life are alien to anyone who is unable to enjoy others’ successes, and such a person should never be entrusted with public affairs.”
—Anton Pavlovich Chekhov (1860–1904)