Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“Many older wealthy families have learned to instill a sense of public service in their offspring. But newly affluent middle-class parents have not acquired this skill. We are using our children as symbols of leisure-class standing without building in safeguards against an overweening sense of entitlement—a sense of entitlement that may incline some young people more toward the good life than toward the hard work that, for most of us, makes the good life possible.”
—David Elkind (20th century)
“Wags try to invent new stories to tell about the legislature, and end by telling the old one about the senator who explained his unaccustomed possession of a large roll of bills by saying that someone pushed it over the transom while he slept. The expression “It came over the transom,” to explain any unusual good fortune, is part of local folklore.”
—For the State of Montana, U.S. public relief program (1935-1943)
“We might make a public moan in the newspapers about the decay of conscience, but in private conversation, no matter what crimes a man may have committed or how cynically he may have debased his talent or his friends, variations on the answer “Yes, but I did it for the money” satisfy all but the most tiresome objections.”
—Lewis H. Lapham (b. 1935)