Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“But a public oration is an escapade, a non-committal, an apology, a gag, and not a communication, not a speech, not a man.”
—Ralph Waldo Emerson (1803–1882)
“To the cry of “follow Mormons and prairie dogs and find good land,” Civil War veterans flocked into Nebraska, joining a vast stampede of unemployed workers, tenant farmers, and European immigrants.”
—For the State of Nebraska, U.S. public relief program (1935-1943)
“Consider any individual at any period of his life, and you will always find him preoccupied with fresh plans to increase his comfort. Do not talk to him about the interests and rights of the human race; that little private business of his for the moment absorbs all his thoughts, and he hopes that public disturbances can be put off to some other time.”
—Alexis de Tocqueville (1805–1859)