Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“We have to be despised by somebody whom we regard as above us, or we are not happy; we have to have somebody to worship and envy, or we cannot be content. In America we manifest this in all the ancient and customary ways. In public we scoff at titles and hereditary privilege, but privately we hanker after them, and when we get a chance we buy them for cash and a daughter.”
—Mark Twain [Samuel Langhorne Clemens] (1835–1910)
“I work hard in social work, public relations, and raising the Grimaldi heirs.”
—Princess Grace (1929–1982)
“Music is so much a part of their daily lives that if an Indian visits another reservation one of the first questions asked on his return is: “What new songs did you learn?””
—Federal Writers’ Project Of The Wor, U.S. public relief program (1935-1943)