Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
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Famous quotes containing the word public:
“I fear the popular notion of success stands in direct opposition in all points to the real and wholesome success. One adores public opinion, the other, private opinion; one, fame, the other, desert; one, feats, the other, humility; one, lucre, the other, love; one, monopoly, and the other, hospitality of mind.”
—Ralph Waldo Emerson (1803–1882)
“How difficult the task to quench the fire and the pride of private ambition, and to sacrifice ourselves and all our hopes and expectations to the public weal! How few have souls capable of so noble an undertaking! How often are the laurels worn by those who have had no share in earning them! But there is a future recompense of reward, to which the upright man looks, and which he will most assuredly obtain, provided he perseveres unto the end.”
—Abigail Adams (1744–1818)
“The designers [of the 1930s] were populists, you see; they were trying to give the public what it wanted. What the public wanted was the future.”
—William Gibson (b. 1948)