Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

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Famous quotes containing the word public:

    [T]he minister preached a sermon on Jonah and the whale, at the end of which an old chief arose and declared, “We have heard several of the white people talk and lie; we know they will lie, but this is the biggest lie we ever heard.”
    —Administration in the State of Miss, U.S. public relief program (1935-1943)

    A state that denies its citizens their basic rights becomes a danger to its neighbors as well: internal arbitrary rule will be reflected in arbitrary external relations. The suppression of public opinion, the abolition of public competition for power and its public exercise opens the way for the state power to arm itself in any way it sees fit.... A state that does not hesitate to lie to its own people will not hesitate to lie to other states.
    Václav Havel (b. 1936)

    The moment when she crawled out onto the back of the open limousine in which her husband had been murdered was the first and last time the American people would see Jacqueline Bouvier Kennedy Onassis crawl.... She was the last great private public figure in this country. In a time of gilt and glitz and perpetual revelation, she was perpetually associated with that thing so difficult to describe yet so simple to recognize, the apotheosis of dignity.
    Anna Quindlen (b. 1952)