Public

Public

In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.

Read more about Public.

Famous quotes containing the word public:

    Adjoining a refreshment stand ... is a small frame ice house ... with a whitewashed advertisement on its brown front stating, simply, “Ice. Glory to Jesus.” The proprietor of the establishment is a religious man who has seized the opportunity to broadcast his business and his faith at the same time.
    —For the State of New Jersey, U.S. public relief program (1935-1943)

    He who doesn’t know how to be a servant should never be allowed to be a master; the interests of public life are alien to anyone who is unable to enjoy others’ successes, and such a person should never be entrusted with public affairs.
    Anton Pavlovich Chekhov (1860–1904)

    I have found it; I have discovered the cause of all the misfortunes which befell him. A public school, Joseph, was the cause of all the calamaties which he afterwards suffered. Public schools are the nurseries of all vice and immorality.
    Henry Fielding (1707–1754)