The Work
The UniWorld Group has created award-winning work targeted to African American, Hispanic American, multicultural, GLBT and general market consumers; for the following categories: pharma, diversity practices, healthcare, public relations, digital, branded entertainment, promotions and event marketing.
In 1980, UniWorld Group created Unimundo, in response to the burgeoning U.S. Hispanic population. The agency then produced the industry’s first bilingual advertising, as well as the first Latino-targeted campaigns for brands including AT&T, Eastman Kodak, Burger King and Lincoln Mercury. It has also created public service ads and promotions for The Partnership for a Drug Free America, the Ad Council, Colorectal Cancer Research and the African Burial Ground National Monument.
With African Americans and Hispanics comprising more of the growing, active user segments of the Internet and mobile devices http://pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx, UniWorld Group expanded capabilities to offer a suite of digital, social networking, and mobile services targeting the multicultural and youth markets.
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