Ideology and Semiotic Theory
According to the semiotician Bob Hodge, ideology "identifies a unitary object that incorporates complex sets of meanings with the social agents and processes that produced them. No other term captures this object as well as 'ideology'. Foucault's 'episteme' is too narrow and abstract, not social enough. His 'discourse', popular because it covers some of ideology's terrain with less baggage, is too confined to verbal systems. 'Worldview' is too metaphysical, 'propaganda' too loaded. Despite or because of its contradictions, 'ideology' still plays a key role in semiotics oriented to social, political life". Authors such as Michael Freeden have also recently incorporated a semantic analysis to the study of ideologies.
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... According to the semiotician Bob Hodge, ideology "identifies a unitary object that incorporates complex sets of meanings with the social agents and processes that produced them ... No other term captures this object as well as 'ideology' ... His 'discourse', popular because it covers some of ideology's terrain with less baggage, is too confined to verbal systems ...
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