Merits of Umbrella Branding
- Promotion is very cheap and easy for products falling under umbrella branding. This strategy is generally implemented by firms coming up with a new product.
- For all the different products and services, advertising, promotion and IMC tools can be combined.
- Also, launching of a new product under umbrella gains recognition easily as it is introduced in the market which has already accepted the brand image.
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Famous quotes containing the words merits of, merits and/or umbrella:
“Since I know nothing of the merits of poetry, I am not able to pass any opinion upon this, but I can see that “reap” and “deep,” “prayers” and “bears,” “ark” and “dark,” “true” and “grew” do rhyme, and so I suppose it is a splendid effort, but if you had written it in plain prose, I could have understood it a great deal better and read it a great deal more easily.”
—Susan B. Anthony (1820–1906)
“This letter will be delivered to you by my child,—the child of my adoption,—my affection! Unblest with one natural friend, she merits a thousand. I send her to you innocent as an angel, and artless as purity itself; and I send you with her the heart of your friend, the only hope he has on earth, the subject of his tenderest thoughts, and the object of his latest cares.”
—Frances Burney (1752–1840)
“We styled ourselves the Knights of the Umbrella and the Bundle; for, wherever we went ... the umbrella and the bundle went with us; for we wished to be ready to digress at any moment. We made it our home nowhere in particular, but everywhere where our umbrella and bundle were.”
—Henry David Thoreau (1817–1862)