An umbrella brand can be referred to as a brand when a group of products possess the same brand name which is known as a family brand or an umbrella brand. Different products having different images are put together under one major brand or parent brand and are marketed by the firm. Umbrella branding does not mean that the whole product portfolio of a firm will fall under one brand name as company can go for different approaches of branding for different product lines.
Read more about Umbrella Brand: Examples, Merits of Umbrella Branding, Demerits of Umbrella Branding, IMPORTANCE of UMBRELLA BRANDING
Famous quotes containing the words umbrella and/or brand:
“We styled ourselves the Knights of the Umbrella and the Bundle; for, wherever we went ... the umbrella and the bundle went with us; for we wished to be ready to digress at any moment. We made it our home nowhere in particular, but everywhere where our umbrella and bundle were.”
—Henry David Thoreau (1817–1862)
“This brand of soap has the same smell as once in the big
House he visited when he was eight:”
—Louis MacNeice (1907–1963)