Demerits of Umbrella Branding
- If any one product under umbrella branding does not do well in the market then it can affect the overall brand
- Different brands in umbrella branding will have different qualities which will vary and thus it can be an obstacle for smooth functioning of brand as well as firm.
- Also, if there is negative publicity for any product or even new product it can affect the other brands under umbrella branding.
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Famous quotes containing the word umbrella:
“There are certain things—as, a spider, a ghost,
The income-tax, gout, an umbrella for three—
That I hate, but the thing that I hate the most
Is a thing they call the Sea.”
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)