Examples
Amul is an example of umbrella brand. Amul Butter, Amul Cheese spreads, Amul Milk, Amul ice creams, Amul ghee all fall under single brand name AMUL.
Godrej is another example of umbrella brand. Products like locks, steel cupboards, office furniture electronic typewriters, desktop printers, refrigerators, air conditioners etc. all come under one parent name GODREJ.
Johnson &Johnson is yet another umbrella brand. The company Johnson & Johnson sells many of its baby care products under the Johnson's brand name — Johnson's Baby Powder, Johnson's Baby soap, Johnson's Baby Shampoo etc.
Read more about this topic: Umbrella Brand
Famous quotes containing the word examples:
“There are many examples of women that have excelled in learning, and even in war, but this is no reason we should bring ‘em all up to Latin and Greek or else military discipline, instead of needle-work and housewifry.”
—Bernard Mandeville (1670–1733)
“Histories are more full of examples of the fidelity of dogs than of friends.”
—Alexander Pope (1688–1744)
“No rules exist, and examples are simply life-savers answering the appeals of rules making vain attempts to exist.”
—André Breton (1896–1966)