Reputation management is the practice of understanding or influencing an individual or business' reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas, such as astroturfing review sites, trying to censor negative complaints or using gamey SEO tactics to influence results, there are also ethical forms of reputation management, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.
Read more about Reputation Management: History, Concepts, Ethics, Justification, Tactics
Famous quotes containing the words reputation and/or management:
“So-called professional mathematicians have, in their reliance on the relative incapacity of the rest of mankind, acquired for themselves a reputation for profundity very similar to the reputation for sanctity possessed by theologians.”
—G.C. (Georg Christoph)
“The Management Area of Cherokee
National Forest, interested in fish,
Has mapped Tellico and Bald Rivers
And North River, with the tributaries
Brookshire Branch and Sugar Cove Creed:
A fishy map for facile fishery....”
—Allen Tate (1899–1979)