Reputation management is the practice of understanding or influencing an individual or business' reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas, such as astroturfing review sites, trying to censor negative complaints or using gamey SEO tactics to influence results, there are also ethical forms of reputation management, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.
Read more about Reputation Management: History, Concepts, Ethics, Justification, Tactics
Famous quotes containing the words reputation and/or management:
“From the moment a child begins to speak, he is taught to respect the word; he is taught how to use the word and how not to use it. The word is all-powerful, because it can build a man up, but it can also tear him down. That’s how powerful it is. So a child is taught to use words tenderly and never against anyone; a child is told never to take anyone’s name or reputation in vain.”
—Henry Old Coyote (20th century)
“This we take it is the grand characteristic of our age. By our skill in Mechanism, it has come to pass, that in the management of external things we excel all other ages; while in whatever respects the pure moral nature, in true dignity of soul and character, we are perhaps inferior to most civilised ages.”
—Thomas Carlyle (1795–1881)