Reputation management is the practice of understanding or influencing an individual or business' reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Although it is often associated with ethical grey areas, such as astroturfing review sites, trying to censor negative complaints or using gamey SEO tactics to influence results, there are also ethical forms of reputation management, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.
Read more about Reputation Management: History, Concepts, Ethics, Justification, Tactics
Famous quotes containing the words reputation and/or management:
“The reputation of generosity is to be purchased pretty cheap; it does not depend so much upon a man’s general expense, as it does upon his giving handsomely where it is proper to give at all. A man, for instance, who should give a servant four shillings, would pass for covetous, while he who gave him a crown, would be reckoned generous; so that the difference of those two opposite characters, turns upon one shilling.”
—Philip Dormer Stanhope, 4th Earl Chesterfield (1694–1773)
“The management of fertility is one of the most important functions of adulthood.”
—Germaine Greer (b. 1939)