History
Public relations firm Weber Shandwick claims to have coined the term reputation management in 1997. The concept was initially intended to broaden public relations outside of media relations. Today the rise of the internet and social media has shifted most reputation management to review sites, social media and—most prominently—the top search results on a brand or individual.
In 2007 a study by the University of California Berkeley found that some sellers were doing reputation management on eBay by selling products at a discount in exchange for positive feedback to game the system.
Read more about this topic: Reputation Management
Famous quotes containing the word history:
“The history of a soldier’s wound beguiles the pain of it.”
—Laurence Sterne (1713–1768)
“The reverence for the Scriptures is an element of civilization, for thus has the history of the world been preserved, and is preserved.”
—Ralph Waldo Emerson (1803–1882)
“The history of modern art is also the history of the progressive loss of art’s audience. Art has increasingly become the concern of the artist and the bafflement of the public.”
—Henry Geldzahler (1935–1994)