History
Public relations firm Weber Shandwick claims to have coined the term reputation management in 1997. The concept was initially intended to broaden public relations outside of media relations. Today the rise of the internet and social media has shifted most reputation management to review sites, social media and—most prominently—the top search results on a brand or individual.
In 2007 a study by the University of California Berkeley found that some sellers were doing reputation management on eBay by selling products at a discount in exchange for positive feedback to game the system.
Read more about this topic: Reputation Management
Famous quotes containing the word history:
“The history of our era is the nauseating and repulsive history of the crucifixion of the procreative body for the glorification of the spirit.”
—D.H. (David Herbert)
“In the history of the United States, there is no continuity at all. You can cut through it anywhere and nothing on this side of the cut has anything to do with anything on the other side.”
—Henry Brooks Adams (1838–1918)
“Those who weep for the happy periods which they encounter in history acknowledge what they want; not the alleviation but the silencing of misery.”
—Albert Camus (1913–1960)