History
Public relations firm Weber Shandwick claims to have coined the term reputation management in 1997. The concept was initially intended to broaden public relations outside of media relations. Today the rise of the internet and social media has shifted most reputation management to review sites, social media and—most prominently—the top search results on a brand or individual.
In 2007 a study by the University of California Berkeley found that some sellers were doing reputation management on eBay by selling products at a discount in exchange for positive feedback to game the system.
Read more about this topic: Reputation Management
Famous quotes containing the word history:
“American time has stretched around the world. It has become the dominant tempo of modern history, especially of the history of Europe.”
—Harold Rosenberg (1906–1978)
“I feel as tall as you.”
—Ellis Meredith, U.S. suffragist. As quoted in History of Woman Suffrage, vol. 4, ch. 14, by Susan B. Anthony and Ida Husted Harper (1902)
“Every literary critic believes he will outwit history and have the last word.”
—Mason Cooley (b. 1927)