History
Public relations firm Weber Shandwick claims to have coined the term reputation management in 1997. The concept was initially intended to broaden public relations outside of media relations. Today the rise of the internet and social media has shifted most reputation management to review sites, social media and—most prominently—the top search results on a brand or individual.
In 2007 a study by the University of California Berkeley found that some sellers were doing reputation management on eBay by selling products at a discount in exchange for positive feedback to game the system.
Read more about this topic: Reputation Management
Famous quotes containing the word history:
“Systematic philosophical and practical anti-intellectualism such as we are witnessing appears to be something truly novel in the history of human culture.”
—Johan Huizinga (1872–1945)
“All objects, all phases of culture are alive. They have voices. They speak of their history and interrelatedness. And they are all talking at once!”
—Camille Paglia (b. 1947)
“No one is ahead of his time, it is only that the particular variety of creating his time is the one that his contemporaries who are also creating their own time refuse to accept.... For a very long time everybody refuses and then almost without a pause almost everybody accepts. In the history of the refused in the arts and literature the rapidity of the change is always startling.”
—Gertrude Stein (1874–1946)