Reputation Management - Concepts

Concepts

Reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback to get feedback or early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.

Online reputation management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of emphasizing positive coverage rather than negative reviews or feedback. Prior to a July 2007 story in the Washington Post the term online reputation management was unknown. Reputation management for individuals maybe referred as online identity management (OIM), online image management, online personal branding or personal reputation management (PRM).

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Famous quotes containing the word concepts:

    It is impossible to dissociate language from science or science from language, because every natural science always involves three things: the sequence of phenomena on which the science is based; the abstract concepts which call these phenomena to mind; and the words in which the concepts are expressed. To call forth a concept, a word is needed; to portray a phenomenon, a concept is needed. All three mirror one and the same reality.
    Antoine Lavoisier (1743–1794)

    When you have broken the reality into concepts you never can reconstruct it in its wholeness.
    William James (1842–1910)

    Institutional psychiatry is a continuation of the Inquisition. All that has really changed is the vocabulary and the social style. The vocabulary conforms to the intellectual expectations of our age: it is a pseudo-medical jargon that parodies the concepts of science. The social style conforms to the political expectations of our age: it is a pseudo-liberal social movement that parodies the ideals of freedom and rationality.
    Thomas Szasz (b. 1920)