Organized Pillow Fights
Pillow fighting became part of flash mob culture with pillow fight flash mobs popping up in cities around the world.
It is also one of the match types among women wrestlers called Divas in World Wrestling Entertainment (WWE). Most often, this type of match is booked as a Lingerie Pillow Fight, in which the women "compete" in lingerie and little or no actual wrestling takes place but feathers in the pillows were sometimes shedding from place to place.
In January 2007, Reuters reported that a Pillow Fight League was operating in bars in Toronto. Pre-selected female "fighters" with stage personalities are paid small amounts to stage regular, unscripted fights. The rules call for "no lewd behavior, and moves such as leg drops or tickling or submission holds are allowed as long as a pillow is used".
The Johannesburg based University of the Witswatersrand's Silly Buggers Society has held an annual Pillow Fight at the East Campus's Library Lawns since 2007.
Students at Columbia University have incorporated a Spring Pillow Fight into the spring semester version of their bi-annual primal scream tradition. Students run into the center of campus screaming and pillow fighting on midnight of the Sunday of finals week as a way to relieve stress. Feathers in the pillows were sometimes shedding from place to place.
At the conclusion of the spring semester at the University of Rochester an orchestrated pillow fight is held on the main Eastman quad with one team attacking and another defending Rush Rhees Library.
The Guinness World Record for the largest pillow fight was set on November 14, 2008, at Butlins in Minehead, Somerset, England, headlined by former X Factor singer Chico Slimani. The previous record was beaten by 58 people, with 3,706 people all fighting at once, a spokesman for the Guinness Book of Records said.
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