A pillow fight flash mob is a social phenomenon of flash mobbing and shares many characteristics of a culture jam. The flash mob version of massive pillow fights is distinguished by the fact that nearly all of the promotion is Internet-based. These events occur around the world, some taking the name Pillow Fight Club, a reference to Fight Club by Chuck Palahniuk in which anyone could join and fight as long as they fought by the rules. Both the London and Vancouver Pillow Fight Club's rules reflect that described in the book and feature film.
The trend owes much to uses of modern communications technologies, including decentralised personal networking, known as smartmobbing. Word of the events spreads primarily via digital means, usually on the internet via email, chat rooms and text messaging which result in seemingly spontaneous mass gatherings. Pillows are sometimes hidden and at the exact pre-arranged time or the sound of a whistle, the pillow fighters pull out their pillows and commence pillow fighting. The pillow fights can last from a few minutes to several hours.
Read more about Pillow Fight Flash Mob: Pillow Fight Day, Origins
Famous quotes containing the words pillow, fight, flash and/or mob:
“One turf shall serve as pillow for us both;
One heart, one bed, two bosoms, and one troth.”
—William Shakespeare (1564–1616)
“Gentlemen! You can’t fight in here! This is the war room!”
—Stanley Kubrick (b. 1928)
“The point of the dragonfly’s terrible lip, the giant water bug, birdsong, or the beautiful dazzle and flash of sunlighted minnows, is not that it all fits together like clockwork--for it doesn’t ... but that it all flows so freely wild, like the creek, that it all surges in such a free, finged tangle. Freedom is the world’s water and weather, the world’s nourishment freely given, its soil and sap: and the creator loves pizzazz.”
—Annie Dillard (b. 1945)
“Only the mob and the elite can be attracted by the momentum of totalitarianism itself. The masses have to be won by propaganda.”
—Hannah Arendt (1906–1975)