A pillow fight flash mob is a social phenomenon of flash mobbing and shares many characteristics of a culture jam. The flash mob version of massive pillow fights is distinguished by the fact that nearly all of the promotion is Internet-based. These events occur around the world, some taking the name Pillow Fight Club, a reference to Fight Club by Chuck Palahniuk in which anyone could join and fight as long as they fought by the rules. Both the London and Vancouver Pillow Fight Club's rules reflect that described in the book and feature film.
The trend owes much to uses of modern communications technologies, including decentralised personal networking, known as smartmobbing. Word of the events spreads primarily via digital means, usually on the internet via email, chat rooms and text messaging which result in seemingly spontaneous mass gatherings. Pillows are sometimes hidden and at the exact pre-arranged time or the sound of a whistle, the pillow fighters pull out their pillows and commence pillow fighting. The pillow fights can last from a few minutes to several hours.
Read more about Pillow Fight Flash Mob: Pillow Fight Day, Origins
Famous quotes containing the words pillow, fight, flash and/or mob:
“One turf shall serve as pillow for us both;
One heart, one bed, two bosoms, and one troth.”
—William Shakespeare (1564–1616)
“The race may or may not be to the swift,
but tell me, is it likely
that the fight will be entrusted to the dead?”
—Hilda Doolittle (1886–1961)
“The legislator must be in advance of his age.
Across the mind of the statesman flash ever and anon the brilliant, though partial, intimations of future events.... Something which is more than fore-sight and less than prophetic knowledge marks the statesman a peculiar being among his contemporaries.”
—Woodrow Wilson (1856–1924)
“Actually we are a vulgar, pushing mob whose passions are easily mobilized by demagogues, newspaper men, religious quacks, agitators and such like. To call this a society of free peoples is blasphemous. What have we to offer the world besides the superabundant loot which we recklessly plunder from the earth under the maniacal delusion that this insane activity represents progress and enlightenment?”
—Henry Miller (1891–1980)