A pillow fight flash mob is a social phenomenon of flash mobbing and shares many characteristics of a culture jam. The flash mob version of massive pillow fights is distinguished by the fact that nearly all of the promotion is Internet-based. These events occur around the world, some taking the name Pillow Fight Club, a reference to Fight Club by Chuck Palahniuk in which anyone could join and fight as long as they fought by the rules. Both the London and Vancouver Pillow Fight Club's rules reflect that described in the book and feature film.
The trend owes much to uses of modern communications technologies, including decentralised personal networking, known as smartmobbing. Word of the events spreads primarily via digital means, usually on the internet via email, chat rooms and text messaging which result in seemingly spontaneous mass gatherings. Pillows are sometimes hidden and at the exact pre-arranged time or the sound of a whistle, the pillow fighters pull out their pillows and commence pillow fighting. The pillow fights can last from a few minutes to several hours.
Read more about Pillow Fight Flash Mob: Pillow Fight Day, Origins
Famous quotes containing the words pillow, fight, flash and/or mob:
“One turf shall serve as pillow for us both;
One heart, one bed, two bosoms, and one troth.”
—William Shakespeare (1564–1616)
“... peace is a militant thing ... any peace movement must have behind it a higher passion than the desire for war. No one can be a pacifist without being ready to fight for peace and die for peace.”
—Mary Heaton Vorse (1874–1966)
“New ideas come into this world somewhat like falling meteors, with a flash and an explosion, and perhaps somebody’s castle-roof perforated.”
—Henry David Thoreau (1817–1862)
“A mob cannot be a permanency: everybody’s interest requires that it should not exist, and only justice satisfies all.”
—Ralph Waldo Emerson (1803–1882)