A pillow fight flash mob is a social phenomenon of flash mobbing and shares many characteristics of a culture jam. The flash mob version of massive pillow fights is distinguished by the fact that nearly all of the promotion is Internet-based. These events occur around the world, some taking the name Pillow Fight Club, a reference to Fight Club by Chuck Palahniuk in which anyone could join and fight as long as they fought by the rules. Both the London and Vancouver Pillow Fight Club's rules reflect that described in the book and feature film.
The trend owes much to uses of modern communications technologies, including decentralised personal networking, known as smartmobbing. Word of the events spreads primarily via digital means, usually on the internet via email, chat rooms and text messaging which result in seemingly spontaneous mass gatherings. Pillows are sometimes hidden and at the exact pre-arranged time or the sound of a whistle, the pillow fighters pull out their pillows and commence pillow fighting. The pillow fights can last from a few minutes to several hours.
Read more about Pillow Fight Flash Mob: Pillow Fight Day, Origins
Famous quotes containing the words pillow, fight, flash and/or mob:
“Weariness
Can snore upon the flint, when resty sloth
Finds the down pillow hard.”
—William Shakespeare (1564–1616)
“Still doth the soul, from its lone fastness high,
Upon our life a ruling effluence send.
And when it fails, fight as we will, we die;
And while it lasts, we cannot wholly end.”
—Matthew Arnold (1822–1888)
“We not only grew up on Be-Bop; Be-Bop raised us. For my generation, Be-Bop came on like a light bulb going flash behind the eyes. For us, it was not only an intellectual movement, but a way of life. We walked, dressed, and rapped Be-Bop.”
—Ishmael Reed (b. 1938)
“Commerce has set the mark of selfishness,
The signet of its all-enslaving power,
Upon a shining ore, and called it gold:
Before whose image bow the vulgar great,
The vainly rich, the miserable proud,
The mob of peasants, nobles, priests, and kings,
And with blind feelings reverence the power
That grinds them to the dust of misery.”
—Percy Bysshe Shelley (1792–1822)