A flash mob (or flashmob) is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.
The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead.
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Famous quotes containing the words flash and/or mob:
“We not only grew up on Be-Bop; Be-Bop raised us. For my generation, Be-Bop came on like a light bulb going flash behind the eyes. For us, it was not only an intellectual movement, but a way of life. We walked, dressed, and rapped Be-Bop.”
—Ishmael Reed (b. 1938)
“The mob in silence leaves their prince’s side,
And to the coming ruler gives its love,
And is with mobs the custom.”
—Publius Papinius Statius (c. 40–96)