A flash mob (or flashmob) is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.
The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead.
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Famous quotes containing the words flash and/or mob:
“The legislator must be in advance of his age.
Across the mind of the statesman flash ever and anon the brilliant, though partial, intimations of future events.... Something which is more than fore-sight and less than prophetic knowledge marks the statesman a peculiar being among his contemporaries.”
—Woodrow Wilson (1856–1924)
“The apparent rulers of the English nation are like the imposing personages of a splendid procession: it is by them the mob are influenced; it is they whom the spectators cheer. The real rulers are secreted in second-rate carriages; no one cares for them or asks after them, but they are obeyed implicitly and unconsciously by reason of the splendour of those who eclipsed and preceded them.”
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