A flash mob (or flashmob) is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.
The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead.
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Famous quotes containing the words flash and/or mob:
“We not only grew up on Be-Bop; Be-Bop raised us. For my generation, Be-Bop came on like a light bulb going flash behind the eyes. For us, it was not only an intellectual movement, but a way of life. We walked, dressed, and rapped Be-Bop.”
—Ishmael Reed (b. 1938)
“Are we aware of our obligations to a mob? It is the mob that labour in your fields and serve in your houses—that man your navy, and recruit your army—that have enabled you to defy the world, and can also defy you when neglect and calamity have driven them to despair. You may call the people a mob; but do not forget that a mob too often speaks the sentiments of the people.”
—George Gordon Noel Byron (1788–1824)