A flash mob (or flashmob) is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. Flash mobs are organized via telecommunications, social media, or viral emails.
The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead.
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Famous quotes containing the words flash and/or mob:
“The point of the dragonfly’s terrible lip, the giant water bug, birdsong, or the beautiful dazzle and flash of sunlighted minnows, is not that it all fits together like clockwork--for it doesn’t ... but that it all flows so freely wild, like the creek, that it all surges in such a free, finged tangle. Freedom is the world’s water and weather, the world’s nourishment freely given, its soil and sap: and the creator loves pizzazz.”
—Annie Dillard (b. 1945)
“The City of New York is like an enormous citadel, a modern Carcassonne. Walking between the magnificent skyscrapers one feels the presence on the fringe of a howling, raging mob, a mob with empty bellies, a mob unshaven and in rags.”
—Henry Miller (1891–1980)