History
When the brand first entered the market, it was packaged simply, with a plain wrapper and "JUICY FRUIT" in red, thin block letters. In 1914, Wrigley changed it to thin vertical white and green stripes with "Wrigley's Juicy Fruit Chewing Gum" centered in a stylized Maltese Cross emblem with a black background.
Juicy Fruit was taken off of the civilian market temporarily during World War II because of ingredient shortages and the demand for the gum to be included in C-rations. When the gum was re-introduced to the general public after World War II ended, the striped packaging was replaced by one with a bright yellow background and "Juicy Fruit" bracketed between two stylized chevrons, the latter a motif meant to echo the "Wrigley arrow" element used for Wrigley's Spearmint since 1893. The bright yellow background remained into the 21st century, with variations since 2002 turning the arrowhead-like chevrons into the corners of an elongated smile under the brand name. Juicy Fruit is still widely popular today.
In 2003 in the United States, Wrigley's replaced some of the sugar in Juicy Fruit with two artificial sweeteners, aspartame and Ace K. In 2009, Wrigley's started selling a sugar-free version of Juicy Fruit.
Juicy Fruit is mentioned in the Regina Spektor song Wallet, from her album Far.
Read more about this topic: Juicy Fruit
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