Jones Soda - History

History

In 2007, the company announced an $11.6 million loss, due to the attempted expansion into the canned-soda market, whose barriers to entry were high against mass-produced Coca Cola and Pepsi.

In 2008, Jones Soda announced a second-quarter loss and the downsizing of 42 employees (40% of its workforce), cutting costs a little over $2.6 million annually.

In June 2010, the company announced a distribution deal with Wal-Mart and $10 million in financing from Glengrove Small Cap Value Ltd.

During the summer of 2011, Jones moved out of its South Lake Union headquarters to a building in Pioneer Square opposite CenturyLink Field.

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