Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.
Measurements are broken down by media market, which for the most part corresponds to metropolitan areas, both large and small.
Read more about Audience Measurement: New Media, Demographics, Ratings Point, Criticisms, Measurement Conferences, Measurement Companies
Famous quotes containing the words audience and/or measurement:
“I read a part of the story of my excursion to Ktaadn to quite a large audience of men and boys, the other night, whom it interested. It contains many facts and some poetry.”
—Henry David Thoreau (1817–1862)
“That’s the great danger of sectarian opinions, they always accept the formulas of past events as useful for the measurement of future events and they never are, if you have high standards of accuracy.”
—John Dos Passos (1896–1970)