Audience Measurement - Measurement Companies

Measurement Companies

  • The Kantar Media network (including TNS) currently measures TV, radio, and internet audiences in over 40 countries.
  • AGB Nielsen Media Research currently measures TV audiences in 27 countries globally using people meter technology in more than 58,000 homes.
  • In Australia, television ratings are collected by three main organizations. OzTAM serves metropolitan areas, Regional TAM serves regional areas serviced by three commercial networks, and Nielsen Media Research Australia handles for regional areas serviced by two commercial networks. Ratings are collected over 40 weeks of the year, with a two-week break over Easter and 10 weeks over summer.
  • In Argentina, radio and television measurement is done by Ibope and Infortecnica.
  • In Belgium the measurement is done by GfK Audimetrie and MediaXim at the request of Centrum voor Informatie over de Media (CIM).
  • In Bosnia and Herzegovina, Mareco Index Bosnia is the provider of TAM ratings (TV Meters). This company also provides Radio & Print Measurement data (Diary).
  • In Brazil, IBOPE provides measurement services for TV.
  • The provider of Bulgarian TAM ratings is Taylor Nelson Sofres TV PLAN; this company uses TV meters.
  • In Canada, BBM Canada measures both TV and radio while its subsidiary BBM Analytics is one of several companies that provide software for analyzing the data.
  • In Colombia, television measurement is done by IBOPE and Nielsen. In Radio, measurements are handled by ECAR
  • Finnpanel measures both radio and TV in Finland.
  • In Czech Republic, television ratings are collected by Mediaresearch.
  • In Denmark, radio measurement is handled by TNS Gallup.
  • In France, radio and television measurement is handled by Médiamétrie.
  • In Germany TV audience measurement is done by Gesellschaft für Konsumforschung (known as GfK).
  • In India, television ratings are collected by two main organizations - TAM Media Research and Audience Measurement Analytics Limited (aMap). Audience Measurement and Analytics Ltd. (aMap) entered the market in 2005, with more coverage and latest technology from Telecontrol-Switzerland. Audience Measurement and Analytics Ltd. (aMap) polls the meters (6000 households) using GSM network and provides ratings overnight. TAM India collects data manually (physical visits) and releases data weekly. Audience Measurement and Analytics Ltd. (aMap) also has a stand-alone digital panel (aMapDigital) to measure TV viewing and Interactive engagement in direct-broadcast satellite (DBS) homes.
  • In Japan Video Research handles radio and television measurement.
  • In Kazakhstan, TV measurement is handled by TNS.
  • In Lithuania, TV and radio measurements are handled by TNS Gallup.
  • In the Netherlands the measurement is done by Intomart GfK and MediaXim at the request of Stichting KijkOnderzoek (SKO).
  • In the Philippines, TV measurement is handled by AGB Nielsen Media Research Philippines and TNS Philippines/Kantar Media. AGB Nielsen Philippines monitors its ratings in Mega Manila while TNS Philippines/Kantar Media monitors its ratings in the whole Philippines including Mega Manila.
  • In Pakistan TV audience measurement is done by Gallup BRB & Medialogic Pakistan.
  • In Portugal TV, Radio, Press and Internet audience measurement are done by Marktest.
  • In Poland TV audience measurement is done by Nielsen Audience Measurement.
  • In Russia TV, Radio, Press and Internet measurements are handled by TNS Gallup, OOH is measured by ESPAR Analytics in cooperation with TNS Gallup.
  • In Slovakia TV audience measurement is done by TNS.
  • In Spain, digital signage audience measurement is done by aiTech. radio and television measurement is done by Infortecnica.
  • In Sweden TV audience measurement is done by MMS — Mediamätning i Skandinavien.
  • In Turkey, TV measurement is done by AGB Nielsen, radio by IPSOS-KMG.
  • In the UK, television measurement is handled by the Broadcasters' Audience Research Board via a metered panel and radio by RAJAR, using a diary system. The NRS (National Readership Survey) measures newspaper and magazine readership.
  • In the United States, TV measurement is done by Nielsen Media Research, radio by Arbitron, and digital signage by TruMedia and CognoVision.
  • In the US, Stratacache uses audience measurement technology to build reports for digital signage.
  • In Vietnam, TV measurement is done by Kantar Media in 6 main cities.

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