Audience Measurement - Demographics

Demographics

The demographic of a particular show's audience is also measured. This is often notated in an abbreviated form, e.g.:

• P2+ = Persons aged 2 or more
• P12–34 = Persons aged 12 to 34
• P18–49 = Persons aged 18 to 49
• A18–34 = Adults aged 18 to 34
• Men 18–34
• Women 18–34