Alternative Measures of Interestingness
Next to confidence also other measures of interestingness for rules were proposed. Some popular measures are:
- All-confidence
- Collective strength
- Conviction
- Leverage
- Lift (originally called interest)
A definition of these measures can be found here. Several more measures are presented and compared by Tan et al. Looking for techniques that can model what the user has known (and using this models as interestingness measures) is currently an active research trend under the name of "Subjective Interestingness"
Read more about this topic: Association Rule Learning
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