Anticipation (advertisement)
Anticipation is an award-winning Irish advertisement launched by Guinness plc in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was produced by Irish advertising agency Arks, was directed by Richie Smyth and starred the relatively unknown Irish actor Joe McKinney, as 'Dancing Man', the barman was played by Londoner Gordon Winter. It was the final part of the "Guinness Time" advertising campaign, which had been running in Ireland since the late 1980s.
The piece was hugely successful, increasing Guinness' sales, market share and brand awareness figures. However, controversy arose following claims of plagiarism raised by British director Mehdi Norowzian, who launched an unsuccessful lawsuit in 1998 seeking remuneration for the use of techniques and style from his 1992 short film Joy.
Read more about Anticipation (advertisement): Sequence, Reception, Lawsuit, Legacy
Famous quotes containing the word anticipation:
“Conscience is, in most men, an anticipation of the opinions of others.”
—Sir Henry Taylor (1800–1886)