Legacy
Actor Joe McKinney spent 1994–6 making personal appearances around Europe publicising Guinness. The lifestyle became too hectic and he gave up alcohol in 1997. He found it difficult to secure other roles due to typecasting as "the Guinness man", spending time in the U.S. where the ad had not been broadcast.
As one of the most recognisable Guinness advertisements of the 1990s, Anticipation has been mimicked or parodied in a number of more recent Guinness campaigns, including the Irish Waiting spot in 2004 promoting cans of Guinness draught beer, and the British Eskimo commercial, which was part of an extended campaign promoting Guinness Extra Cold in Summer 2004 and 2005.
In March 2009, Guinness announced that Anticipation would be aired again as part of a "Classic Ads" campaign to mark the brewery's 250th anniversary.
Read more about this topic: Anticipation (advertisement)
Famous quotes containing the word legacy:
“What is popularly called fame is nothing but an empty name and a legacy from paganism.”
—Desiderius Erasmus (c. 1466–1536)