Reception
The distinctive jump cut editing techniques of Anticipation won the commercial a degree of critical acclaim and several awards from within the advertising industry, including the 1995 Institute of Creative Advertising & Design award for editing, and a Golden Shark award at the Kinsale International Advertising Festival.
The success of the campaign led Guinness to re-broadcast it in the United Kingdom in 1995, as a transition between the "The Man With the Guinness"/"Pure Genius" campaign, which had just concluded with Chain, and its new "Black and White" campaign, still in development. Though Chain was to be the last in the Pure Genius campaign, Anticipation was tagged with the Pure Genius slogan in the UK instead of There's No Time Like Guinness Time.
As a result of its featuring in the spot, Perez Prado's Guaglione reached the Number 1 spot in the Irish music charts, and Number 2 in the British Top 40.
Read more about this topic: Anticipation (advertisement)
Famous quotes containing the word reception:
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)
“Satire is a sort of glass, wherein beholders do generally discover everybody’s face but their own; which is the chief reason for that kind of reception it meets in the world, and that so very few are offended with it.”
—Jonathan Swift (1667–1745)
“I gave a speech in Omaha. After the speech I went to a reception elsewhere in town. A sweet old lady came up to me, put her gloved hand in mine, and said, “I hear you spoke here tonight.” “Oh, it was nothing,” I replied modestly. “Yes,” the little old lady nodded, “that’s what I heard.””
—Gerald R. Ford (b. 1913)