Reception
The distinctive jump cut editing techniques of Anticipation won the commercial a degree of critical acclaim and several awards from within the advertising industry, including the 1995 Institute of Creative Advertising & Design award for editing, and a Golden Shark award at the Kinsale International Advertising Festival.
The success of the campaign led Guinness to re-broadcast it in the United Kingdom in 1995, as a transition between the "The Man With the Guinness"/"Pure Genius" campaign, which had just concluded with Chain, and its new "Black and White" campaign, still in development. Though Chain was to be the last in the Pure Genius campaign, Anticipation was tagged with the Pure Genius slogan in the UK instead of There's No Time Like Guinness Time.
As a result of its featuring in the spot, Perez Prado's Guaglione reached the Number 1 spot in the Irish music charts, and Number 2 in the British Top 40.
Read more about this topic: Anticipation (advertisement)
Famous quotes containing the word reception:
“To aim to convert a man by miracles is a profanation of the soul. A true conversion, a true Christ, is now, as always, to be made by the reception of beautiful sentiments.”
—Ralph Waldo Emerson (1803–1882)
“To the United States the Third World often takes the form of a black woman who has been made pregnant in a moment of passion and who shows up one day in the reception room on the forty-ninth floor threatening to make a scene. The lawyers pay the woman off; sometimes uniformed guards accompany her to the elevators.”
—Lewis H. Lapham (b. 1935)
“But in the reception of metaphysical formula, all depends, as regards their actual and ulterior result, on the pre-existent qualities of that soil of human nature into which they fall—the company they find already present there, on their admission into the house of thought.”
—Walter Pater (1839–1894)