Anticipation (advertisement) - Sequence

Sequence

The low-budget ad featured only two characters: a patron of an unidentified pub and the barman serving him. The patron (McKinney) orders a pint of Guinness stout and, while waiting for the pint to be poured, carries out a series of quirky dancing movements with the settling pint in the foreground, to the amusement of the barman. The piece ends with the patron taking his first sip of the freshly poured pint overlaid by the Guinness advertising slogan "No time like Guinness Time". The advert is set to Guaglione by Perez Prado, and makes heavy use of jump cutting from a static camera to allow the dancer to make a series of movements that could not be achieved in reality.

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