Media Ecology - Conceptualizations - Mcluhan's Media History - Literary Age

Literary Age

The second stage is the Literary Stage, a time of private detachment because the eyes is a dominant sense organ; also known as the visual era. Turning sounds into visible objects radically altered the symbolic environment. Words were no longer alive and immediate, they were able to read over and over again. Hearing no longer becomes trustworthy, seeing was believing. Even though people read the same words, the act of reading is an individual act of singular focus. Tribes didn't need to come together to get information anymore. This is when the invention of the alphabet came about. During this time, when people learned to read, they became independent thinkers.