Some articles on media, cool, cool media:
Understanding Media: The Extensions Of Man - Summary
... Briefly, "the content of a medium is always another medium." Throughout Understanding Media The Extensions of Man, McLuhan uses historical quotes and anecdotes to probe the ways in which new forms of media change ... McLuhan identified two types of media "hot" media and "cool" media ... Cool media are those that require high participation from users, due to their low definition (the receiver/user must fill in missing information) ...
... Briefly, "the content of a medium is always another medium." Throughout Understanding Media The Extensions of Man, McLuhan uses historical quotes and anecdotes to probe the ways in which new forms of media change ... McLuhan identified two types of media "hot" media and "cool" media ... Cool media are those that require high participation from users, due to their low definition (the receiver/user must fill in missing information) ...
Marshall McLuhan - Major Works - Understanding Media (1964) - "Hot" and "cool" Media
... In the first part of Understanding Media, McLuhan also stated that different media invite different degrees of participation on the part of a person who chooses to consume a medium ... Some media, like the movies, were "hot"—that is, they enhance one single sense, in this case vision, in such a manner that a person does not need to exert much effort in filling in the details of a movie image ... McLuhan contrasted this with "cool" TV, which he claimed requires more effort on the part of the viewer to determine meaning, and comics, which due to their ...
... In the first part of Understanding Media, McLuhan also stated that different media invite different degrees of participation on the part of a person who chooses to consume a medium ... Some media, like the movies, were "hot"—that is, they enhance one single sense, in this case vision, in such a manner that a person does not need to exert much effort in filling in the details of a movie image ... McLuhan contrasted this with "cool" TV, which he claimed requires more effort on the part of the viewer to determine meaning, and comics, which due to their ...
Understanding Media: The Extensions Of Man - McLuhan's Concept of "media" - "Hot" and "cool" Media
... In the first part of Understanding Media, McLuhan also stated that different media invite different degrees of participation on the part of a person who chooses to consume a medium ... Some media, such as film, were "hot" - that is, they enhance one single sense, in this case vision, in such a manner that a person does not need to exert much ... McLuhan contrasted this with "cool" TV, which he claimed requires more effort on the part of viewer to determine meaning, and comics, which due to their ...
... In the first part of Understanding Media, McLuhan also stated that different media invite different degrees of participation on the part of a person who chooses to consume a medium ... Some media, such as film, were "hot" - that is, they enhance one single sense, in this case vision, in such a manner that a person does not need to exert much ... McLuhan contrasted this with "cool" TV, which he claimed requires more effort on the part of viewer to determine meaning, and comics, which due to their ...
Famous quotes containing the words media and/or cool:
“The question confronting the Church today is not any longer whether the man in the street can grasp a religious message, but how to employ the communications media so as to let him have the full impact of the Gospel message.”
—Pope John Paul II (b. 1920)
“Beauty sat bathing by a spring,
Where fairest shades did hide her;
The winds blew calm, the birds did sing,
The cool streams ran beside her.
My wanton thoughts enticed mine eye
To see what was forbidden:
But better memory said Fie;
So vain desire was chidden—”
—Anthony Munday (1553–1633)
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