Mcluhan's Media History
McLuhan believed there are three inventions that transformed the world: the phonetic alphabet, the printing press, and the telegraph. Due to these technologies the world was taken from one era into the next. In order to understand the effects of symbolic environment, McLuhan split history into four periods: the tribal age, the literate age, the print age, and the electronic age. Throughout the structure of their distinctive methods of communication (e.g., oral, written, printed, electronic), different media arouse patterns in the brain that are distinctive to each and every particular form of communication.
Read more about this topic: Media Ecology, Conceptualizations
Famous quotes containing the words mcluhan, media and/or history:
“As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.”
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