Mcluhan's Media History
McLuhan believed there are three inventions that transformed the world: the phonetic alphabet, the printing press, and the telegraph. Due to these technologies the world was taken from one era into the next. In order to understand the effects of symbolic environment, McLuhan split history into four periods: the tribal age, the literate age, the print age, and the electronic age. Throughout the structure of their distinctive methods of communication (e.g., oral, written, printed, electronic), different media arouse patterns in the brain that are distinctive to each and every particular form of communication.
Read more about this topic: Media Ecology, Conceptualizations
Famous quotes containing the words mcluhan, media and/or history:
“Typography tended to alter language from a means of perception and exploration to a portable commodity.”
—Marshall McLuhan (1911–1980)
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“America is the only nation in history which, miraculously, has gone directly from barbarism to degeneration without the usual interval of civilization.”
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