Internal marketing (IM) is a process that occurs within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to deliver a satisfying customer experience. Over recent years internal marketing has increasingly been integrated with employer branding, and employer brand management, which strives to build stronger links between the employee brand experience and customer brand experience. According to Burkitt and Zealley, "the challenge for internal marketing is not only to get the right messages across, but to embed them in such a way that they both change and reinforce employee behaviour".
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Famous quotes containing the word internal:
“When a person doesn’t understand something, he feels internal discord: however he doesn’t search for that discord in himself, as he should, but searches outside of himself. Thence a war develops with that which he doesn’t understand.”
—Anton Pavlovich Chekhov (1860–1904)