Problems Affecting Successful Implementation of Internal Marketing
The following are the problems affecting effective implementation of internal marketing.
- Managerial incompetence in interpersonal, technical and conceptual skills is some of the stumbling blocks against successful internal marketing.
- Poor understanding of internal marketing concept.
- Individual conflict and conflict between departments makes the implementation of internal marketing difficult.
- Rigid organisational structure coupled by bureaucratic leadership hinders success of internal Marketing.
- Ignoring and not listening to subordinate staff.
- The tendency of ignoring employees' importance and treating them like any other tools of the business.
- Unnecessary protection of information against employees.
- Resistance to change.
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