Problems Affecting Successful Implementation of Internal Marketing
The following are the problems affecting effective implementation of internal marketing.
- Managerial incompetence in interpersonal, technical and conceptual skills is some of the stumbling blocks against successful internal marketing.
- Poor understanding of internal marketing concept.
- Individual conflict and conflict between departments makes the implementation of internal marketing difficult.
- Rigid organisational structure coupled by bureaucratic leadership hinders success of internal Marketing.
- Ignoring and not listening to subordinate staff.
- The tendency of ignoring employees' importance and treating them like any other tools of the business.
- Unnecessary protection of information against employees.
- Resistance to change.
Read more about this topic: Internal Marketing
Famous quotes containing the words problems, affecting, successful and/or internal:
“The problems of society will also be the problems of the predominant language of that society. It is the carrier of its perceptions, its attitudes, and its goals, for through it, the speakers absorb entrenched attitudes. The guilt of English then must be recognized and appreciated before its continued use can be advocated.”
—Njabulo Ndebele (b. 1948)
“Children must eventually train their own children, and any impoverishment of their impulse life, for the sake of avoiding friction, must be considered a possible liability affecting more than one lifetime”
—Erik H. Erikson (20th century)
“All successful men have agreed in one thing,—they were causationists. They believed that things went not by luck, but by law; that there was not a weak or a cracked link in the chain that joins the first and last of things.”
—Ralph Waldo Emerson (1803–1882)
“One’s stomach is one’s internal environment.”
—Samuel Butler (1835–1902)