Internal Marketing - Problems Affecting Successful Implementation of Internal Marketing

Problems Affecting Successful Implementation of Internal Marketing

The following are the problems affecting effective implementation of internal marketing.

  1. Managerial incompetence in interpersonal, technical and conceptual skills is some of the stumbling blocks against successful internal marketing.
  2. Poor understanding of internal marketing concept.
  3. Individual conflict and conflict between departments makes the implementation of internal marketing difficult.
  4. Rigid organisational structure coupled by bureaucratic leadership hinders success of internal Marketing.
  5. Ignoring and not listening to subordinate staff.
  6. The tendency of ignoring employees' importance and treating them like any other tools of the business.
  7. Unnecessary protection of information against employees.
  8. Resistance to change.

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