Key Concepts
Key concepts of internal marketing include the following:
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- IM functioning as a continual internal 'upskilling' process.
- Alignment of the organization’s purpose with employee behavior.
- Employees internalizing the core values of the organization.
- Motivation, reframing and empowerment of employee attitude.
- Inside-out management approach.
- Retaining a positive customer experience throughout the business objectives
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Famous quotes containing the words key and/or concepts:
“This is the Key of the Kingdom:
In that Kingdom is a city;”
—Unknown. This Is the Key (l. 1–2)
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—Antoine Lavoisier (1743–1794)