WBZA is a rock station in Rochester, New York, broadcasting at 98.9 FM. It is owned by Entercom Communications, who purchased the station from Sinclair Broadcasting in 1999. Before its current format, the station played Oldies as WBBF (and before that WKLX) before that station moved to a lower-powered transmitter broadcasting on 93.3 FM.
"The Breakfast Buzz with Kimberly and Beck" airs Monday through Friday, 5:00am - 10am. The two have been together for nearly 10 years and counting.
Pete "The Mayor" Kennedy has joined the Buzz as their Midday jock Monday-Friday 10am-3pm. He is formerly of WPXY-FM for over 20 years.
Dem Jones takes over as the Afternoon Drive jock.
The 98.9 frequency in Rochester has been in continuous use since 1946. Before signing on at its current dial position, the direct predecessor of WBZA, then known as WHFM, broadcast in the old 42-50 mHz FM band. Founded as a sister station to WHAM by Stromberg-Carlson, its daily operation dates back to 1939, making it one of the very oldest suriviving FM stations in the U.S.
As WBZA the station originally played 1980s music up until 2004, when they shifted to classic rock. With the demise of hard rock station WNVE in 2007, WBZA shifted from classic rock to mainstream rock at roughly the same time when Entercom purchased classic rock station WCMF from CBS Radio.
The callsign was originally that of WBZ's sister station in Boston, which was established in 1924; the callsign was switched with the original station in Springfield, Massachusetts in 1931, which carried a simulcast of the original WBZ until it went dark in 1962.