Initial Years and Logo
Vyjayanthi Movies has commenced film production under the proprietorship of C. Ashwini Dutt with 1974's successful film O Seetha Katha. The company was named by NTR. Also the logo of the production house contains the image of NTR in the attire of Sri Krishna with a Shankha in his hand and the Earth behind him. They went onto make films with top actors of Telugu cinema like NTR, ANR, Krishna, Sobhan Babu and Krishnam Raju. Many of the films that were made by Vyjayanthi Movies were directed by K. Bapaiah and K. Raghavendra Rao.
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