Vyjayanthi Movies (Telugu: వైజయంతీ మూవీస్) is an Indian Film production company established in 1974, by C. Ashwini Dutt. It is one of the biggest film production houses in South India and is ranked along with Telugu film industry's production house like Suresh Productions, Usha Kiran movies, Geetha Arts and Annapoorna Studios. Aswini Dutt through this company has produced films in Telugu, Tamil and Kannada languages. The company has produced bollywood films like Company and Calcutta Mail.
Read more about Vyjayanthi Movies: Initial Years and Logo, Films and Success, Three Angels Studio
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“Commercial jazz, soap opera, pulp fiction, comic strips, the movies set the images, mannerisms, standards, and aims of the urban masses. In one way or another, everyone is equal before these cultural machines; like technology itself, the mass media are nearly universal in their incidence and appeal. They are a kind of common denominator, a kind of scheme for pre-scheduled, mass emotions.”
—C. Wright Mills (1916–62)