Policies and Production Values
Vivid produces over 60 titles a year. The company has a small number of high budget movies that it produces and aggressively markets. This is different from many other San Fernando Valley production companies, which routinely film, edit and release a two-hour title in less than a week, spending relatively little on advertising or promotion. According to Forbes Magazine Vivid's annual revenue is estimated to be $100 million USD. The same estimate was given by Business Week in June 2006. However, Vivid also aggressively repackages its original material in compilations, which are relatively inexpensive to produce. Forbes also reported that approximately one third of all the titles sold in U.S. adult DVD stores are Vivid films.
Its titles are sold through retail stores across the United States, the rental market and direct to consumers through various online mail-order sites. Vivid also distributes the films to cable and satellite channels and offers its Internet subscribers full access to the largest archive of titles in the adult industry.
In February 2006 Vivid changed its condom-only policy to a condom-optional policy that lets performers decide whether or not to use them.
Vivid also runs several websites, including Vivid.com, featuring its Vivid Girls. These websites prominently promote the "Vivid Girls" and their various videos. The sites also allow users to view scenes from various Vivid productions, as well as much Internet-only content.
In October 2010, Vivid stopped production as a precaution when an actor tested positive for HIV.
An October 2012 open letter from Steven Hirsch took aim at a Los Angeles County plan that would require performers to wear condoms on set. Hirsch said the proposal would be costly and ineffective and was an example of unnecessary government intrusion into private bedrooms.
Read more about this topic: Vivid Entertainment
Famous quotes containing the words policies and, policies, production and/or values:
“A nation’s domestic and foreign policies and actions should be derived from the same standards of ethics, honesty and morality which are characteristic of the individual citizens of the nation.”
—Jimmy Carter (James Earl Carter, Jr.)
“... [Washington] is always an entertaining spectacle. Look at it now. The present President has the name of Roosevelt, marked facial resemblance to Wilson, and no perceptible aversion, to say the least, to many of the policies of Bryan. The New Deal, which at times seems more like a pack of cards thrown helter skelter, some face up, some face down, and then snatched in a free-for-all by the players, than it does like a regular deal, is going on before our interested, if puzzled eyes.”
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“An art whose limits depend on a moving image, mass audience, and industrial production is bound to differ from an art whose limits depend on language, a limited audience, and individual creation. In short, the filmed novel, in spite of certain resemblances, will inevitably become a different artistic entity from the novel on which it is based.”
—George Bluestone, U.S. educator, critic. “The Limits of the Novel and the Limits of the Film,” Novels Into Film, Johns Hopkins Press (1957)
“[University students] hated the hypocrisy of adult society, the rigidity of its political institutions, the impersonality of its bureaucracies. They sought to create a society that places human values before materialistic ones, that has a little less head and a little more heart, that is dominated by self-interest and loves its neighbor more. And they were persuaded that group protest of a militant nature would advance those goals.”
—Muriel Beadle (b. 1915)