Victoria's Secret

Victoria's Secret is the largest American retailer of lingerie. It was founded by Roy Raymond on June 12, 1977.

Its 2012 sales were $6.12 billion, with an operating income of $1 billion. The company sells lingerie, woman's wear and beauty products through its 1,000 U.S. stores, catalogs (annually mailing out 375 million) and website. Victoria's Secret is wholly owned and the largest holding of publicly traded L Brands company.

Victoria's Secret is known for its catalogs and fashion show: the Victoria's Secret Fashion Show.

Victoria's Secret is credited with single-handedly transforming "America's conception of lingerie" by pioneering "sexy underwear as fashion" and "lingerie mainstream entertainment." The societal manifestation is "the increased cultural acceptance of shopping for undies" in the United States.

Read more about Victoria's Secret:  Products and Marketing, Reception, Competitors, Operating Divisions, Controversies, Contributions To Popular Culture, See Also

Famous quotes containing the words victoria and/or secret:

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    —Anonymous Grandparent. As quoted in Women and Their Fathers, by Victoria Secunda, ch. 2 (1992)

    “I know what it is to have little, and I know what it is to have plenty. In any and all circumstances I have learned the secret of being well-fed and of going hungry, of having plenty and of being in need. I can do all things through him who strengthens me.”
    —Bible: New Testament, Philippians 4:12-13.

    Paul.