Contributions To Popular Culture
For most of the twentieth century department stores dominated the intimate apparel space. During this period shopping for undergarments was inconvenient as they were most commonly "hidden in the back of the store, in row after row of racks." Victoria's Secret reinvented the shopping experience for intimate apparel and is credited with "transforming lingerie from a slightly embarrassing taboo into an accessible, even routine accessory."
During the 1990s Victoria's Secret become a "mall destination" where woman went to "mimic Helena Christensen.
The Wall Street Journal in 1990 wrote that the Victoria's Secret catalog whilst controversial had "pioneered sexy underwear as fashion".
During the early 1990s the Wall Street Journal reported that "executives admit to carrying the catalog around with them to relieve the stress of busy days".
Read more about this topic: Victoria's Secret
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