Competitors
In 1998 Gap launched a direct competitor to Victoria's Secret: GapBody.
In 2008 Women's Wear Daily reported that whilst "Victoria's Secret dominates" in the lingerie market "the competition is intensifying".
American Eagle also launched a direct competitor to Victoria's Secret, the underwear line Aerie, which is currently their biggest competitor within the younger costumers.
Read more about this topic: Victoria's Secret