Products and Marketing
In the early 1980s Victoria's Secret used FCB/Leber Katz Partners for the development of their brand, marketing and advertising.
In 1989 FCB/Leber Katz Partners and Victoria's Secret executed a national advertising campaign featuring for the first time in the company history a ten page glossy insert that appeared in the November issues of Elle, Vogue, Vanity Fair, Victoria, House Beautiful, Bon Appetit, New Woman and People magazines. Victoria's Secret used the insert to announced their expansion into the toiletries and fragrance business. Up through to the ten page insert Victoria's Secret growth had been driven by their catalog, sporadic ads in fashion publications and word of mouth.
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“The reality is that zero defects in products plus zero pollution plus zero risk on the job is equivalent to maximum growth of government plus zero economic growth plus runaway inflation.”
—Dixie Lee Ray (b. 1924)