Products and Marketing
In the early 1980s Victoria's Secret used FCB/Leber Katz Partners for the development of their brand, marketing and advertising.
In 1989 FCB/Leber Katz Partners and Victoria's Secret executed a national advertising campaign featuring for the first time in the company history a ten page glossy insert that appeared in the November issues of Elle, Vogue, Vanity Fair, Victoria, House Beautiful, Bon Appetit, New Woman and People magazines. Victoria's Secret used the insert to announced their expansion into the toiletries and fragrance business. Up through to the ten page insert Victoria's Secret growth had been driven by their catalog, sporadic ads in fashion publications and word of mouth.
Read more about this topic: Victoria's Secret
Famous quotes containing the words products and and/or products:
“Isn’t it odd that networks accept billions of dollars from advertisers to teach people to use products and then proclaim that children aren’t learning about violence from their steady diet of it on television!”
—Toni Liebman (20th century)
“We are the products of editing, rather than of authorship.”
—George Wald (b. 1906)