History
In 1982, Apple officials looked outside the company and indeed the country for a designer who could help them establish the firm as a world-class company.
Snow White refers to the seven projects code-named after the Seven Dwarves on which the new design language was to be applied. Several designers were courted by Apple under the Snow White project to see what they would come up with for the seven products (of which there were actually eight). The winner ultimately was Esslinger and the resulting style assumed the project’s code name.
The Apple IIc computer, and its peripherals, were the first Snow White design.
Initially, Snow White debuted in a creamy off-white color known at Apple as "Fog" but later other products moved to the warm gray "Platinum" color, lighter than the previous Apple "Putty" color, used throughout the Apple product line from 1987 on. Esslinger favored a bright-white color originally for the IIc, but Jerry Manock successfully argued that it would attract fingerprints. Nevertheless, Esslinger detested the original Apple beige-color and insisted all Snow White-styled products use the same off-white color as the IIc. Until the change to Platinum, no Snow White designs appeared in any other color, except for the Hard Disk 20SC in order to better match the beige color of the Macintosh Plus beneath which it was designed to sit.
Beginning in 1990, the Apple Industrial Design Group gradually altered and phased out the use of the Snow White language.
Read more about this topic: Snow White Design Language
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