Snow White Design Language

The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.

The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.

Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.

Read more about Snow White Design Language:  History, Design Features, Implementation

Famous quotes containing the words white, design and/or language:

    The truth is that Mozart, Pascal, Boolean algebra, Shakespeare, parliamentary government, baroque churches, Newton, the emancipation of women, Kant, Marx, and Balanchine ballets don’t redeem what this particular civilization has wrought upon the world. The white race is the cancer of human history.
    Susan Sontag (b. 1933)

    Westerners inherit
    A design for living
    Deeper into matter—
    Not without due patter
    Of a great misgiving.
    Robert Frost (1874–1963)

    The language I have learnt these forty years,
    My native English, now I must forgo,
    And now my tongue’s use is to me no more
    Than an unstringèd viol or a harp.
    William Shakespeare (1564–1616)