The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.
The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
Read more about Snow White Design Language: History, Design Features, Implementation
Famous quotes containing the words snow, white, design and/or language:
“When snow like sheep lay in the fold”
—Geoffrey Hill (b. 1932)
“...there was the annual Fourth of July picketing at Independence Hall in Philadelphia. ...I thought it was ridiculous to have to go there in a skirt. But I did it anyway because it was something that might possibly have an effect. I remember walking around in my little white blouse and skirt and tourists standing there eating their ice cream cones and watching us like the zoo had opened.”
—Martha Shelley, U.S. author and social activist. As quoted in Making History, part 3, by Eric Marcus (1992)
“The reason American cars don’t sell anymore is that they have forgotten how to design the American Dream. What does it matter if you buy a car today or six months from now, because cars are not beautiful. That’s why the American auto industry is in trouble: no design, no desire.”
—Karl Lagerfeld (b. 1938)
“One who speaks a foreign language just a little takes more pleasure in it than one who speaks it well. Enjoyment belongs to those who know things halfway.”
—Friedrich Nietzsche (1844–1900)