Snow White Design Language

The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.

The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.

Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.

Read more about Snow White Design Language:  History, Design Features, Implementation

Famous quotes containing the words snow, white, design and/or language:

    “Then at dawn we came down to a temperate valley,
    Wet, below the snow line, smelling of vegetation,”
    —T.S. (Thomas Stearns)

    “But seldom the laurel wreath is seen
    Unmixed with pensive pansies dark;
    There’s a light and a shadow on every man
    Who at last attains his lifted mark—
    Nursing through night the ethereal spark.
    Elate he never can be;
    He feels that spirits which glad had hailed his worth,
    Sleep in oblivion.—The shark
    Glides white through the phosphorus sea.”
    —Herman Melville (1819–1891)

    “To nourish children and raise them against odds is in any time, any place, more valuable than to fix bolts in cars or design nuclear weapons.”
    —Marilyn French (20th century)

    “So runs my dream: but what am I?
    An infant crying in the night;
    An infant crying for the light:
    And with no language but a cry.”
    —Alfred Tennyson (1809–1892)