The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.
The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
Read more about Snow White Design Language: History, Design Features, Implementation
Famous quotes containing the words snow, white, design and/or language:
“The snow had begun in the gloaming,
And busily all the night
Had been heaping field and highway
With a silence deep and white.”
—James Russell Lowell (1819–1891)
“With sweetest milk, and sugar, first
I it as mine own fingers nurst.
And as it grew, so every day
It wax’d more white and sweet than they.
It had so sweet a Breath!”
—Andrew Marvell (1621–1678)
“I begin with a design for a hearse.
For Christ’s sake not black—
nor white either—and not polished!
Let it be weathered—like a farm wagon—”
—William Carlos Williams (1883–1963)
“Jargon: any technical language we do not understand.”
—Mason Cooley (b. 1927)