Snow White Design Language

The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.

The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.

Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.

Read more about Snow White Design Language:  History, Design Features, Implementation

Famous quotes containing the words snow white, snow, white, design and/or language:

    Meanwhile Snow White held court,
    rolling her china-blue doll eyes open and shut
    and sometimes referring to her mirror
    as women do.
    Anne Sexton (1928–1974)

    Then at dawn we came down to a temperate valley,
    Wet, below the snow line, smelling of vegetation,
    —T.S. (Thomas Stearns)

    Judge Ginsburg’s selection should be a model—chosen on merit and not ideology, despite some naysaying, with little advance publicity. Her treatment could begin to overturn a terrible precedent: that is, that the most terrifying sentence among the accomplished in America has become, “Honey—the White House is on the phone.”
    Anna Quindlen (b. 1952)

    What but design of darkness to appall?—
    If design govern in a thing so small.
    Robert Frost (1874–1963)

    The style of an author should be the image of his mind, but the choice and command of language is the fruit of exercise.
    Edward Gibbon (1737–1794)