The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.
The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
Read more about Snow White Design Language: History, Design Features, Implementation
Famous quotes containing the words snow, white, design and/or language:
“air or vacuum, snow or shale, squid or wolf, rose or lichen,
each is accepted into as much light as it will take,”
—Archie Randolph Ammons (b. 1926)
“A good soft pillow for that good white head
Were better than a churlish turf of France.”
—William Shakespeare (1564–1616)
“I begin with a design for a hearse.
For Christ’s sake not black—
nor white either—and not polished!
Let it be weathered—like a farm wagon—”
—William Carlos Williams (1883–1963)
“The style of an author should be the image of his mind, but the choice and command of language is the fruit of exercise.”
—Edward Gibbon (1737–1794)