The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.
The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
Read more about Snow White Design Language: History, Design Features, Implementation
Famous quotes containing the words snow, white, design and/or language:
“And the might of the Gentile, unsmote by the sword,
Hath melted like snow in the glance of the Lord!”
—George Gordon Noel Byron (1788–1824)
“Realism absorbs the ideal by adding a few small imperfections. Example: it paints a few specks of mud on the white gown of the Lady in the Garden.”
—Mason Cooley (b. 1927)
“A good scientist is a person with original ideas. A good engineer is a person who makes a design that works with as few original ideas as possible. There are no prima donnas in engineering.”
—Freeman Dyson (b. 1923)
“The language of the younger generation ... has the brutality of the city and an assertion of threatening power at hand, not to come. It is military, theatrical, and at its most coherent probably a lasting repudiation of empty courtesy and bureaucratic euphemism.”
—Elizabeth Hardwick (b. 1916)