The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.
The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
Read more about Snow White Design Language: History, Design Features, Implementation
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“And the might of the Gentile, unsmote by the sword,
Hath melted like snow in the glance of the Lord!”
—George Gordon Noel Byron (1788–1824)
“Retreat was out of hope,—
Behind, a sealed route,
Eternity’s white flag before,
And God at every gate.”
—Emily Dickinson (1830–1886)
“Westerners inherit
A design for living
Deeper into matter—
Not without due patter
Of a great misgiving.”
—Robert Frost (1874–1963)
“The problems of society will also be the problems of the predominant language of that society. It is the carrier of its perceptions, its attitudes, and its goals, for through it, the speakers absorb entrenched attitudes. The guilt of English then must be recognized and appreciated before its continued use can be advocated.”
—Njabulo Ndebele (b. 1948)