The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.
The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
Read more about Snow White Design Language: History, Design Features, Implementation
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“Rigidly they
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Of time. Snow fell, undated.”
—Philip Larkin (1922–1986)
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“The reason American cars don’t sell anymore is that they have forgotten how to design the American Dream. What does it matter if you buy a car today or six months from now, because cars are not beautiful. That’s why the American auto industry is in trouble: no design, no desire.”
—Karl Lagerfeld (b. 1938)
“the communication
Of the dead is tongued with fire beyond the language of the living.”
—T.S. (Thomas Stearns)