Snow White Design Language

The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.

The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.

Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.

Read more about Snow White Design Language:  History, Design Features, Implementation

Famous quotes containing the words snow, white, design and/or language:

    Rigidly they
    Persisted, linked, through lengths and breadths
    Of time. Snow fell, undated.
    Philip Larkin (1922–1986)

    Loveliest of trees, the cherry now
    Is hung with bloom along the bough,
    And stands about the woodland ride
    Wearing white for Eastertide.
    —A.E. (Alfred Edward)

    I begin with a design for a hearse.
    For Christ’s sake not black—
    nor white either—and not polished!
    Let it be weathered—like a farm wagon—
    William Carlos Williams (1883–1963)

    An art whose medium is language will always show a high degree of critical creativeness, for speech is itself a critique of life: it names, it characterizes, it passes judgment, in that it creates.
    Thomas Mann (1875–1955)