Snow White Design Language

The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.

The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.

Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.

Read more about Snow White Design Language:  History, Design Features, Implementation

Famous quotes containing the words snow white, snow, white, design and/or language:

    Meanwhile Snow White held court,
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    and sometimes referring to her mirror
    as women do.
    Anne Sexton (1928–1974)

    Utterly frozen is this youthful lady,
    Even as the snow that lies within the shade;
    For she is no more moved than is the stone
    By the sweet season which makes warm the hills
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    The spring over there takes you by the throat, the flowers blooming by the thousands over white walls. If you strolled around for an hour in the hills surrounding my town, you would return with the odor of honey in your clothes.
    Albert Camus (1913–1960)

    If I commit suicide, it will not be to destroy myself but to put myself back together again. Suicide will be for me only one means of violently reconquering myself, of brutally invading my being, of anticipating the unpredictable approaches of God. By suicide, I reintroduce my design in nature, I shall for the first time give things the shape of my will.
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    Like the train’s beat
    Swift language flutters the lips
    Of the Polish airgirl in the corner seat.
    Philip Larkin (1922–1986)