Snow White Design Language

The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.

The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.

Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.

Read more about Snow White Design Language:  History, Design Features, Implementation

Famous quotes containing the words snow white, snow, white, design and/or language:

    Meanwhile Snow White held court,
    rolling her china-blue doll eyes open and shut
    and sometimes referring to her mirror
    as women do.
    Anne Sexton (1928–1974)

    There is a mountain in the distant West
    That, sun-defying, in its deep ravines
    Displays a cross of snow upon its side.
    Such is the cross I wear upon my breast
    These eighteen years, through all the changing scenes
    And seasons, changeless since the day she died.
    Henry Wadsworth Longfellow (1809–1882)

    Only the white, tremendous foam of the street has any importance,
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    John Ashbery (b. 1927)

    You can make as good a design out of an American turkey as a Japanese out of his native stork.
    —For the State of Illinois, U.S. public relief program (1935-1943)

    Man acts as though he were the shaper and master of language, while in fact language remains the master of man.
    Martin Heidegger (1889–1976)