The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.
The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
Read more about Snow White Design Language: History, Design Features, Implementation
Famous quotes containing the words snow, white, design and/or language:
“Father,
you died once,
salted down at fifty-nine,
packed down like a big snow angel,
wasn’t that enough?”
—Anne Sexton (1928–1974)
“There was something refreshingly and wildly musical to my ears in the very name of the white man’s canoe, reminding me of Charlevoix and Canadian Voyageurs. The batteau is a sort of mongrel between the canoe and the boat, a fur-trader’s boat.”
—Henry David Thoreau (1817–1862)
“I begin with a design for a hearse.
For Christ’s sake not black—
nor white either—and not polished!
Let it be weathered—like a farm wagon—”
—William Carlos Williams (1883–1963)
“We might hypothetically possess ourselves of every technological resource on the North American continent, but as long as our language is inadequate, our vision remains formless, our thinking and feeling are still running in the old cycles, our process may be “revolutionary” but not transformative.”
—Adrienne Rich (b. 1929)