The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.
The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
Read more about Snow White Design Language: History, Design Features, Implementation
Famous quotes containing the words snow, white, design and/or language:
“air or vacuum, snow or shale, squid or wolf, rose or lichen,
each is accepted into as much light as it will take,”
—Archie Randolph Ammons (b. 1926)
“I can’t really hear the audience applause when I’m on stage. I’m totally immersed in the piece. But sometimes I get a lot of it and wonder, “Now, why did they applaud here?” If it’s a white crowd, they usually applaud because they think it’s a pretty movement. If it’s a black crowd, it’s usually because they identify with the message.”
—Judith Jamison (b. 1944)
“I always consider the settlement of America with reverence and wonder, as the opening of a grand scene and design in providence, for the illumination of the ignorant and the emancipation of the slavish part of mankind all over the earth.”
—John Adams (1735–1826)
“To write or even speak English is not a science but an art. There are no reliable words.... Whoever writes English is involved in a struggle that never lets up even for a sentence. He is struggling against vagueness, against obscurity, against the lure of the decorative adjective, against the encroachment of Latin and Greek, and, above all, against the worn-out phrases and dead metaphors with which the language is cluttered up.”
—George Orwell (1903–1950)