The Snow White design language was an industrial design language developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and the illusion that the computer enclosure is smaller than it actually is.
The design language boosted Apple’s global reputation, set design trends for the computer industry, and molded the perception of computers in the manufacturing and business world.
Among other design features, Esslinger's presentation of the Apple logo—a three-dimensional logo inlaid into the product case with the product name printed onto its surface—was included on nearly every product for several years.
Read more about Snow White Design Language: History, Design Features, Implementation
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Through the blizzard snow unseen,
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With a step like snow so light,
Showered in myriad pearls of snow.
Crowned in wreath of roses white,
Christ leads onward as they go.”
—Alexander Blok (1880–1921)
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—C. Wright Mills (1916–1962)
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—Ralph Waldo Emerson (1803–1882)
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with words for deprivation
images so familiar
it is hard to crack language open
into that other country
the country of being.”
—Susan Griffin (b. 1943)