Economy
Besides tourism, the region's economy relies heavily on agriculture. Products such as tobacco, sugar cane and coffee are commonly grown in farms nearby which are mainly commercialized in the town's main market plaza. One of the region's most historically important entrepreneurs was José María Rueda Gómez, known as "Conde de Cuchicute", who, in spite of his eccentricity, pushed the development of coffee production, and helped establish the first bank and a hydroelectric power plant for the region.
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