Renault 4 - Origins and Strategy

Origins and Strategy

The Renault 4 was Renault's response to the 1948 Citroën 2CV. Renault was able to review the advantages and disadvantages of the 2CV design and come up with a larger, more urban vehicle. In early 1956, Renault Chairman Pierre Dreyfus launched this new project: designing a new model to replace the rear engined 4CV that would become an everyman's car, capable of satisfying the needs of anybody. It would be a family car, a woman's car, a farmer's car, a city car.

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