History
The first product in the Royal Crown line was Chero-Cola in 1905, followed by Royal Crown Ginger Ale, Royal Crown Strawberry, and Royal Crown Root Beer. The company was renamed Chero-Cola, and in 1925, called Nehi Corporation after its colored and flavored drinks. In 1934, Chero-Cola was reformulated by Rufus Kamm, a chemist, and re-released as Royal Crown Cola.
In the 1950s, the combination of Royal Crown Cola and Moonpies became popular as the "working man's lunch" in the American South. In 1954, Royal Crown was the first to sell a soft drink in a can, and later the first company to sell a soft drink in an aluminum can.
In 1958, the company introduced the first diet cola, Diet Rite, and in 1980, a caffeine-free cola, RC 100. In the mid-1990s, RC released Royal Crown Draft Cola, billed as a "premium" cola and using pure cane sugar as a sweetener, rather than the high fructose corn syrup more commonly used in the United States. Offered only in 12-ounce bottles, the cola's sales were disappointing due largely to the inability of the RC bottling network to get distribution for the product in single-drink channels and it was quickly discontinued with the exceptions of Australia, New Zealand and France. It is now only available in New Zealand, parts of Australia and Thailand . The company has also released Cherry RC — a cherry flavored version of the RC soft drink — to compete with Coca-Cola Cherry and Pepsi Wild Cherry.
In October 2000, Royal Crown was acquired by Cadbury Schweppes plc through its acquisition of Snapple. Royal Crown operations were folded into Dr Pepper/Seven Up, Inc., a former subsidiary of Cadbury Schweppes. In 2001, all international RC-branded businesses were sold to Cott Beverages of Mississauga, Ontario, Canada, and are operated as Royal Crown Cola International, which handles RC Cola products outside the United States. In the US, distribution is still handled by Dr Pepper Snapple Group.
RC Cola was introduced to the United Kingdom in May 2011, and is currently sold exclusively at ASDA supermarkets. It is bottled in the country by Cott Beverages.
Read more about this topic: RC Cola
Famous quotes containing the word history:
“I believe that history might be, and ought to be, taught in a new fashion so as to make the meaning of it as a process of evolution intelligible to the young.”
—Thomas Henry Huxley (1825–95)
“It is remarkable how closely the history of the apple tree is connected with that of man.”
—Henry David Thoreau (1817–1862)
“While the Republic has already acquired a history world-wide, America is still unsettled and unexplored. Like the English in New Holland, we live only on the shores of a continent even yet, and hardly know where the rivers come from which float our navy.”
—Henry David Thoreau (1817–1862)