Point Values
Different products had codes worth different point values; single bottles generally had one point while can 12-packs had two and 24-packs had four. Codes from Pepsi NFL Kickoff 12-packs were worth four points. Items available for redemption through the promotion ranged in value from 5 points (MP3 song download) to 175 points (Vintage Pepsi logo hoodie sweatshirt). Customers could also redeem points for entry in various sweepstakes.
In February 2010, Pepsi Launched a similar rewards system in New Zealand on 1.5 litre bottles. Codes on the inside of the labels allowed consumers to purchase MP3s on Bandit.fm
Read more about this topic: Pepsi Stuff
Famous quotes containing the words point and/or values:
“He left the name, at which the world grew pale,
To point a moral, or adorn a tale.”
—Samuel Johnson (1709–1784)
“If the Russians have gone too far in subjecting the child and his peer group to conformity to a single set of values imposed by the adult society, perhaps we have reached the point of diminishing returns in allowing excessive autonomy and in failing to utilize the constructive potential of the peer group in developing social responsibility and consideration for others.”
—Urie Bronfenbrenner (b. 1917)