The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.
Read more about Cola Wars: Competition, Marketing Campaigns, In Space, Cola Wars Today
Famous quotes containing the word wars:
“It took nine years, and a great depression, and two wars ending in defeat, and one surrender without war, to break my faith in the benign power of the press. Gradually I came to realize that people will more readily swallow lies than truth, as if the taste of lies was homey, appetizing: a habit.”
—Martha Gellhorn (b. 1908)