Online shopping rewards are a relatively new type of loyalty program.
The advent of online shopping has resulted in the rapid development of a large number of rewards programs that offer incentives for shopping. These programmes may be points-based (redeemable for products or vouchers), cashback, airline frequent flyer-miles-based, hotel points, donations to charity, or even carbon offsets.
These programmes are often presented to the consumer as coalitions of large numbers of retailers, but are probably better described as competitive loyalty programmes, to differentiate them from their precursors the original single retailer non-competitive loyalty program.
Read more about Online Shopping Rewards: History, The Marketing Model, A Typology, Criticisms
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