History
In 1997, Nike commenced production of its own line of skate shoes, but was unable to sell to many specialist skate shops, as the market was already strongly in favour of companies such as DC, Globe, DVS, and Vans; Nike was not considered a core skateboarding brand among the skateboarding community and, therefore, did not receive the necessary level of support.
Read more about this topic: Nike Skateboarding
Famous quotes containing the word history:
“In nature, all is useful, all is beautiful. It is therefore beautiful, because it is alive, moving, reproductive; it is therefore useful, because it is symmetrical and fair. Beauty will not come at the call of a legislature, nor will it repeat in England or America its history in Greece. It will come, as always, unannounced, and spring up between the feet of brave and earnest men.”
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