Newsmax Media - Reach and Influence

Reach and Influence

Nielsen Online said Newsmax was the most trafficked conservative website with approximately 4 million unique visitors monthly. A 2010 study released by Nielsen reported that Newsmax.com was the number one site for conservatives in the U.S., making it one of the most influential conservative news sites in the nation. Alexa Internet statistics for Newsmax.com indicate that the readership consists mainly of internet users over the age of 45, which aligns itself to the average age of Republican leaning voters, as gathered by The Pew Research Center.

A profile on Newsmax in The New York Times described the company as a "potent force" in U.S. politics and noted the company's headquarters had become a must stop for Republican candidates seeking the party's 2012 nomination.

The company has increasingly attracted national and international leaders to its West Palm Beach, Florida headquarters. Former President Bill Clinton, who describes Newsmax's CEO Ruddy as a friend, made headlines when he visited Newsmax's offices during the summer of 2010. When Sarah Palin stopped by the office for an interview, US News and World Report suggested the move was the clearest indication yet she was planning to run for president. According to the magazine, Newsmax is a major player in GOP politics, especially in the 2012 primaries. Visitors have also included Rep. Michele Bachmann, Gov. Tim Pawlenty, Sen. John Thune, Gov. Haley Barbour, former Massachusetts Gov. Mitt Romney, former Florida Gov. Jeb Bush, and former Sen. Rick Santorum, among others.

In 2009, Forbes magazine says regular readers include Newt Gingrich and John Templeton Jr.

In addition to Newsmax.com, the company publishes Newsmax magazine, which the company describes as the nation’s "largest independent monthly with a conservative perspective". During 2011 the magazine’s ABC-audited circulation totaled approximately 215,000 paid subscribers, making it the largest conservative-leaning publication in the U.S., according to The New York Times. In November 2005, Newsmax magazine earned a Silver Eddie award in the News/Commentary category of the Eddies, the journalism awards presented by Folio Magazine in New York City.

MarketWatch.com's media critic Jon Friedman attributed Newsmax's business success to a focus on its bottom line as a business rather than pushing a political ideology.