Nation Branding - Nations Brands Index

Nations Brands Index

The concept of measuring global perceptions of countries across several dimensions (culture, governance, people, exports, tourism, investment and immigration) was developed by Simon Anholt. His original survey, the Anholt Nations Brands Index, was launched in 2005 and fielded four times a year.

Rank Country NBI 2012 Country NBI 2011 Country NBI 2010
1 United States (69.09) United States United States
2 Germany (67.72) Germany Germany
3 United Kingdom (67.14) United Kingdom France
4 France (66.58) France United Kingdom
5 Canada (65.90) Japan Japan
6 Japan (65.87) Canada Canada
7 Italy (65.08) Italy Italy
8 Switzerland (64.61) Australia Switzerland
9 Australia (64.36) Switzerland Australia
10 Sweden (63.49) Sweden Sweden
Rank Culture/Heritage Brand 2008 Score
1 France 71.4
2 Italy 70.9
3 United Kingdom 69.0
4 Germany
5 United States
6 Spain
7 Russia
8 Japan
9 PR China
10 Brazil
11 Australia
12 Canada
13 Sweden
14 Netherlands
15 Austria
Rank People Brand 2008 Score
1 Canada 70.1
2 Australia 68.9
3 Italy 67.7
4 Sweden
5 Switzerland
6 United Kingdom
7 Germany
8 Japan
9 Spain
10 New Zealand
11 France
12 Netherlands
13 United States
14 Norway
- Scotland
Rank Export Brand 2008 Score
1 Japan 77.0
2 United States 74.8
3 Germany 72.7
4 United Kingdom
5 France
6 Canada
7 Switzerland
8 Sweden
9 Italy
10 Australia
11 Netherlands
12 Spain
13 Norway
14 Denmark
15 Finland
Rank Tourism Brand 2008 Score
1 Italy 77.2
2 France 75.9
3 Spain 73.3
4 United Kingdom
5 Australia
6 United States
7 Canada
8 Japan
8 Switzerland
10 Germany
10 Egypt
- Scotland
13 Brazil
14 Sweden
15 Austria
Rank Governance Brand 2008 Score
1 Switzerland 67.3
2 Canada 67.2
3 Sweden 66.5
4 Germany
5 Australia
6 Norway
7 Netherlands
7 Denmark
9 United Kingdom
10 France
11 Finland
12 New Zealand
13 Austria
14 Chile
15 Belgium
Rank Immi./ Inv. Brand 2008 Score
1 Canada 62.3
2 United Kingdom 62.1
2 United States 62.1
4 Switzerland
5 Germany
6 France
7 Australia
8 Sweden
9 Italy
10 Japan
11 Netherlands
12 Spain
13 Denmark
14 Norway
15 New Zealand


Read more about this topic:  Nation Branding

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