History
London pharmacist James Horlick developed ideas for an improved, wheat and malt-based nutritional supplement for infants. Despairing of his opportunities in England, James joined his brother William, who had gone to Racine, Wisconsin, to work at a relative's quarry. In 1873, James and William formed J & W Horlicks to manufacture their brand of infant food in the nearby Chicago. Ten years later, they earned a patent for a new formula enhanced with dried milk. The company originally marketed its new product as "Diastoid", but trademarked the name "malted milk" in 1887.
Despite its origins as a health food for infants and invalids, malted milk found unexpected markets. Explorers appreciated its lightweight, nonperishable, nourishing qualities, and took malted milk on treks worldwide. William Horlick became a patron of Antarctic exploration, and Admiral Richard E. Byrd named a mountain range in Antarctica after him. Back at home, people began drinking Horlick's new beverage for enjoyment. James Horlick returned to England to import his American-made product back home and was eventually created a baronet. Malted milk became a standard offering at soda fountains, and found greater popularity when mixed with ice cream in a "malt". "Malt shops" owe their very name to the Horlick brothers.
There is a disagreement as to whether malted milk drinks assist sleep; no scientific studies exist which either support or reject this claim.
Read more about this topic: Malted Milk
Famous quotes containing the word history:
“When the history of guilt is written, parents who refuse their children money will be right up there in the Top Ten.”
—Erma Brombeck (20th century)
“Yet poetry, though the last and finest result, is a natural fruit. As naturally as the oak bears an acorn, and the vine a gourd, man bears a poem, either spoken or done. It is the chief and most memorable success, for history is but a prose narrative of poetic deeds.”
—Henry David Thoreau (1817–1862)
“The history of his present majesty, is a history of unremitting injuries and usurpations ... all of which have in direct object the establishment of an absolute tyranny over these states. To prove this, let facts be submitted to a candid world, for the truth of which we pledge a faith yet unsullied by falsehood.”
—Thomas Jefferson (1743–1826)