Language Shift and Social Status
Languages perceived to be "higher status" stabilise or spread at the expense of other languages perceived by their own speakers to be "lower-status".
Historical examples are the early Welsh and Lutheran bible translations, leading to the liturgical languages Welsh and High German thriving today, unlike other Celtic or German variants.
For prehistory, Forster and Renfrew (2011) argue that in some cases there is a correlation of language change with intrusive male Y chromosomes but not with female mtDNA. They then speculate that technological innovation (transition from hunting-gathering to agriculture, or from stone to metal tools) or military prowess (as in the abduction of British women by Vikings to Iceland) causes immigration of at least some males, and perceived status change. Then, in mixed-language marriages with these males, prehistoric women would often have chosen to transmit the "higher-status" spouse's language to their children, yielding the language/Y-chromosome correlation seen today.
Read more about this topic: Language Change
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